Tips to Develop an Effective Social Media Strategy for Instagram Reels

instagram social media video May 08, 2023
the iphone with instagram app on it on multi colored background, in the style of dark orange and magenta, sabattier effect, bugcore, clean and sharp inking, light maroon and silver

Instagram Reels is a new approach to creating and sharing short-form video content on Instagram and Facebook. It allows users to create sshort form videos from 5-90 seconds in length (as of the time of writing) and share them with their followers. Unlike regular Instagram Stories, Reels can be shared with the world and appear in the Explore tab, giving them excellent visibility and reach.

In this blog post, we’ll discuss how to develop an effective social media strategy for Instagram Reels and its benefits.


To get the most out of Instagram, businesses must develop an adequate social media system using Reels. Here are some social media tips to get started.

  1. Establish Your Goals

Before you start creating content for Instagram Reels, it’s essential to define your goals clearly. Ask yourself what you want to bring about with your Reels content. Do you want to increase brand awareness, generate more leads, or simply engage with your audience? Once you’ve established your goals, you can create content that is targeted to achieving those goals.


  1. Know Your Audience

Knowing your audience is essential when creating content for Instagram Reels. You should always keep your audience’s needs and interests in mind when creating content. If you’re targeting a specific age group, gender, or interest group, ensure your content reflects that. One way to better understand your audience is by using CfG Turbo's Audience Persona Workbook, which helps you identify your audience's demographics, interests, behaviours, and pain points.


  1. Analyse Your Competitors

Analyzing your competitors will give you an overview of what type of content works for them and what’s not. Look at their Reels content and consider how to differentiate it from theirs. This will help you create content that sets out from the competition.


  1. Leverage Your Existing Content

If you have existing content, consider leveraging it for Instagram Reels. You can repurpose existing photos and videos into short, shareable clips. This will help you save time and ensure that your content is relevant to your audience.


  1. Create Engaging Content

Creating engaging content is key to success with Instagram Reels. You want to create content that will catch your audience's attention and inspire them to take action. Consider using humor, storytelling, and other creative techniques to make your content more engaging. One effective strategy is to create how-to videos or tutorials that teach your audience something new and useful.


  1. Use Hashtags and Relevant Keywords

Including hashtags and relevant keywords in your Reels will help you reach a wider audience. This will make it easier for people to find your content and engage with it. Be sure to use relevant hashtags that reflect the topic of your Reel and consider creating your own branded hashtag to build brand awareness.


  1. Create a Posting Schedule

A posting schedule will help you stay organized and ensure that you’re consistently creating and sharing content. You can use Instagram’s scheduling tool to plan your posts. Be sure to post at times when your audience is most active on the platform to maximize engagement.


What are the Benefits of Using Instagram Reels?


  1. Create Engaging Content Instagram

    Reels provides an opportunity to create highly engaging and creative content in a short format. By using various techniques like humour, storytelling, and music, businesses can make their content more appealing and memorable. For instance, a clothing brand can create a Reel that showcases different ways to style their latest collection, using trendy music and creative editing to keep the audience engaged.

  2. Increase Reach

    Instagram Reels' appearance in the "Explore" section increases the chances of your content reaching a broader audience. Since Reels are still a relatively new feature, it's an excellent opportunity for businesses to get their content in front of new viewers. By using relevant hashtags and keywords in your content, you can increase the visibility of your content and reach a wider audience.

  3. Boost Brand Awareness

    Using Instagram Reels can help boost brand awareness and visibility. Creating content that resonates with your audience can help generate interest and encourage users to share your content with their followers. By using a branded hashtag in your Reels content, you can also make it easier for users to find and associate with your brand.

  4. Increase Followers

    Instagram Reels can help increase the number of followers for your business's Instagram account. By creating entertaining and exciting content, you can make your profile more attractive to users and encourage them to follow your account. Additionally, by collaborating with other businesses or influencers, you can increase your content's visibility and reach more potential followers.

  5. Grow Engagement

    Instagram Reels can help businesses create a more interactive experience for their followers. By creating Reels that encourage users to comment or participate, businesses can grow engagement with their audience. For instance, a food brand can create a Reel that asks users to share their favourite recipe, which can increase engagement and make users feel more connected to the brand.


With Coaching for Geeks, you'll have access to a range of services, including personal coaching and online courses, that can help you level up your social media skills and knowledge. We're here to help you take your Instagram Reels game to the next level and become a viral sensation.

So, if you're ready to increase your reach and engagement on Instagram, don't hesitate to contact us and join the Coaching for Geeks Community. Let's get started!

Grab a free guide on how to grow your stream or podcast from scratch. Or perhaps a guide on creating your social media content?

Check Out Our Free Guides!